Business Writing
- Take the pain out of business writing
Take this course and learn to write more effective emails, website content, eblasts, reports, proposals, marketing pieces, thank you letters – virtually any form of business writing.
Class Overview
This class will teach you how to:
- Quickly and easily organize your writing projects
- Write faster and more effectively
- Write with brevity and clarity
- Present your ideas more powerfully
- Feel more confident about your writing skills
- Experience much less anxiety when you write
Instructional Design
The instructor uses a question and answer format rather than a lecture format. The class is highly interactive and participation by every student is required. Although the key lessons are always covered in depth, each class is flexible in its format, so emphasis is always placed on the topics that are most important to the students.
Every class includes multiple exercises that draw the students wholeheartedly into the learning process and motivate them to project what they’re learning into their own lives. By the time they leave, they are already visualizing themselves using their new skills.
Class Outline
- Introduction of two class rules – it’s impossible to be wrong, and everyone participates.
- Introduction and in-depth exploration of a repeatable procedure, or “recipe” for creating consistently excellent pieces of business writing, which includes answering the following questions every time you write:
- What action do you want your reader to take?
- Who is your audience?
- How will you recognize success?
- Extensive evaluation by the instructor and all class participants of student writing samples and instructor-provided writing samples.
- Writing effective emails
- Exploration of techniques for quickly and easily creating logical flow
- Mind mapping
- Proper editing techniques
- Proper sentence, paragraph and document structure
- Review of proper punctuation
- Review of proper grammar usage
- Exploration of effective document construction techniques, including:
- Signposts
- Headings and subheads
- Formatting
- Font usage